Logo tees & hoodies
Sometimes you want the name on a shirt without spending the next twenty minutes explaining an AI thought experiment to a stranger. Fair enough. These are the three Tech Savage wordmarks, each on a tee or hoodie, with the lettering doing all the work. We have managed to leave the rest of the garment alone.
Every design comes as a T-shirt or hoodie, with only the Tech Savage logo on the garment.
Design 01 / Logo only
Heavy lettering pulled sideways in strips, with cyan and pink turning up where the edges were meant to be. It has the look of a picture you could probably improve by adjusting something, except you have become rather fond of what is wrong with it. The name is still perfectly legible. We saw no reason to repair the interesting part.
Design 02 / Logo only
The words bulge out towards you like an old screen, built from cyan scanlines with a magenta image refusing to sit directly behind them. This is the one for anyone who remembers a display as a large, faintly alarming piece of furniture. We have kept the curved glass and the colour separation, but spared you the business of carrying the bastard upstairs.
Design 03 / Logo only
Angular sci-fi lettering with enough colour and print texture to look as though it escaped from a small-run zine. Imagine the cassette you bought because the sleeve was extraordinary and the person selling it seemed slightly too committed to the music. Off-white, cyan, hot pink and amber, all given a job to do. You can judge whether it needed this much ink. We enjoyed using it.
Logo artwork shown, not garment photographs. We develop the concepts and direct the artwork using AI image tools. We choose what goes on the shirt, so complaints about the pictures belong with us.
Tech is there because we like the stuff. We like taking a machine apart far enough to understand why it does something, then putting it back together with a slightly unreasonable ambition for what it might do next. We like the moment a program finally works, even when the explanation turns out to be that we had been making the same stupid mistake for three hours. There is real pleasure in learning how to make something happen. You do not have to pretend it will change civilisation to justify an evening spent doing it.
The trouble starts when liking technology is taken as consent to whatever somebody wants to sell with it. You buy a useful object and discover that using it requires an account. The account wants personal information. A feature you thought belonged to the object turns out to depend on a service, and the service can be withdrawn by people who have never seen your kitchen. By the time you have finished reading the conditions, it is no longer entirely clear what you bought. You were fairly sure it was a light switch.
Savage is the temper this produces. The useful kind, preferably: enough irritation to ask an unwelcome question and stay for the answer. What does it actually do? Can I repair it? Why does it need that permission? When you say the machine made the decision, who chose to put the machine in charge? These questions are not an attack on science. If your marvellous new system cannot survive someone asking who benefits from it, the problem is unlikely to be the person asking.
There is affection in the name as well. For the person keeping old equipment useful, or making something peculiar in a room that really ought to have better ventilation. For the people who know the polished demonstration rests on work somebody will have to maintain afterwards. They can be impressed by an elegant piece of engineering without falling to their knees in front of the person who owns the patent. We would rather spend an evening with them than with anyone who introduces himself as a visionary.
That is roughly what you are putting on your chest. An interest in the machinery, a suspicion of the promises and a willingness to open the case. If somebody decides this means you hate technology, you may have a long conversation ahead of you. You can begin by asking why they think enjoying a thing requires you to swallow every bit of bullshit attached to it.